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About our archetypal nature

“What you are in love with, what seizes your imagination, will affect everything. It will decide what gets you out of bed in the morning, what you do with your evening, how you spend your weekend, what you read, who you know, what breaks your heart—it will decide everything.”
– Father Pedro Arrupe


Archetypal Nature is an exploration of the ways in which we all find our identity through particular archetypal stories. We look at the ancient, timeless patterns playing out in our lives and the lives of others. We see these patterns in the flow of energy in us, in what we are fascinated by and cannot live without. In recognizing them, we uncover a deeper truth about ourselves and begin to live more fully, with greater wholeness, expressing more of who we actually are. At the same time, we may come to feel that our path is universal and connected to something larger than ourselves; we realize that we are living new versions of eternal paths.

Yet the depth of insight in Archetypal Nature comes from more than simply understanding oneself in relation to a personal archetype. It flows from showing us a pair of primary opposites in Nature and the human psyche. After discovering the Personality Type system that is now commonly known as the Myers-Briggs Type Indicator (MBTI),™ Antonia 'Toni' Wolff & C. G. Jung (see Roots) observed another deeper construct beyond personality type–a natural grid of opposites in our paths to identity and fulfillment. These polarities highlight profound differences in what we want and need from life. In recognizing these differences, we project less: we no longer imagine that everyone wants the same things that we do and we become better able give others what they really want. We also become better able to identify and ask for what we need and want. Finding ourselves here allows us to make clear our differences from others; own our strengths and potential. We are also shown clues to the nature of our personal shadow: our unrecognized, unlived parts. Finally, beyond it's personal merit, this understanding of the psyche also offers profound cultural and political insight; Archetypal Nature allows us to better explore our collective shadow: what archetypal paths are supported by our culture and which are not? What archetypal stories are privileged and which are negated? In what ways is our culture as whole unconscious?

"Tremendously enlightening!!" – V.S., Los Angeles, CA

“This is material we can use to understand ourselves and those close to us better–I feel like it's okay to be who we are!” – Huntington Beach, CA

Gary S. Bobroff, M.A.

What are Archetypes? 

Archetypes are natural structures of the psyche–they transcend our personal history, our culture and our time. Part of the collective unconscious, they are shared worldwide. We gain sight of them in the similar themes of myth, legend and literature across cultures throughout time. In modern Western society, archetypes are especially evident in film and television. Archetypes underlie our behaviour but, if we can become conscious of the particular archetypes that are living through us, we can avoid having them control us unconsciously. If we can own our story, we can keep it from owning us.

How to explore Archetypal Nature?

Look to our Projects page to see what we're up to and join us for an introductory presentation or workshop, either online or in-person. Subscribe to our contact list to hear about events in your area (or contact us if you'd like to bring us to you). You can read brief descriptions of the individual archetypes on each of the Archetypes pages and see a description of the historical roots of this work here. You can check out articles on our Blog or see the bio of Archetypal Nature developer Gary S. Bobroff below. If you'd like to work with us one-on-one, check out Archetypal Coaching.



“Illuminating! Gave me a more non-judgmental understanding of others. Truly liberating! Helpful and absorbing" – Vancouver, BC 2015


“Excellent work! Thank you! I go to workshops like these with my wife all the time. This is by far the best I’ve ever attended. And a great value!" – Los Angeles, CA

When Gary was first introduced to this Archetype model, he knew this material would be his life's work. He has a Master's degree in Jungian-oriented psychology from Pacifica Graduate Institute of Santa Barbara, CA and an undergraduate degree from the University of British Columbia, Canada. Gary is the primary developer and lead facilitator of Archetypal Nature. His work brings insights from Jungian psychology to our pursuit of modern questions. He delivers the depth of Jungian approaches in a visual engaging and accessible form. He is the founder of Jungian Online a referral site connecting clients with Jungian therapists worldwide. He is the author of Crop Circles, Jung & the Re-Emergence of the Archetypal Feminine (on North Atlantic Books, 2014). He works one-on-one with clients as a Jungian and Archetypal Coach and writes and speaks on modern topics from an in-depth, soulful perspective: He is is a certified administrator of the Myers-Briggs Type Indicator and a board member of the Depth Psychology Alliance. He is also the visionary and producer of the SYNCHRONICITY: Matter & Psyche Symposium which featured Rupert Sheldrake, Graham Hancock, Richard Tarnas, Jill Purce, Marilyn Schlitz, Stephen Aizenstat, Toko-pa Turner and more.