A new view into the natural architecture of the psyche

A pair of innate binary oppositions in human personality

A primordial part of of our awareness unearthed

Pathways through which we find fulfillment; Eternal stories of identity

A prism of family and social roles; A portal for generational healing


An emergent quality in the zeitgeist revealed

A modern re-framing of a century-old observation (by Toni Wolff)

Illustrated through film, television, mythological and historic examples

A genuinely new insight into self-understanding

A clarifying lens into our inherent cultural tensions

In recognizing these differences, we project less: we no longer imagine that everyone wants the same things that we do and we become better able give others what they really want. 


"It's like you've discovered this big place, like Yosemite or Big Sur . . .
and I'm stunned by how much it means to me."
– Los Angeles, CA

"Illuminating, captivating, compelling." – Vancouver, BC

"You start to see the whole world differently." – London, UK

"I put things together that I had struggled with–
I feel I can better navigate the ocean of personalities out there." – Berlin

"Awesome in the old sense of the word! Powerful!" – Asheville, NC

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Archetypal Nature Introductory Webinar

begins July 24th - more here

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"Incredibly insightful! Opens your eyes to your potential and blind spots." London, UK

"I'm delighted. I'm seeing clearly for the first time who I really am." – Los Angeles

"Deep insight into your path and your understanding of other people's path." – Holland

"I am still getting 'A-ha' moments weeks later." – Vancouver Island, BC

"Wonderful work, so rich and enlivening." – Vancouver, BC

"Your visuals were fantastic and showed the care you have taken to illustrate complex material and make it both understandable and, at the same time, impressive." – Orange County

". . . Gave me the tools to understand what the archetypes are, what they mean to me and how to go deeper with them in a day to day meaningful way . . . took me to an whole new level of relationship. And it was fun!" – San Diego

For more information and to register, please visit our Webinars page here.


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Gary S. Bobroff, M.A. is the developer and lead facilitator of Archetypal Nature.  An international speaker, author and workshop leader, he presents in a visual, accessible and engaging form. He has an undergraduate degree in Philosophy from the University of British Columbia, Canada and an M.A. in Psychology from Pacifica Graduate Institute.  You can follow his soulful in-depth Jungian writing on modern questions at

Read more in our newest blog post: Shadows & Light: Understanding Our Archetypal Nature.